Summary: The 5 Paths to Persuasion

The must-read summary of Robert Miller and Gary Williams' book: "The 5 Paths
to Persuasion: The Art of Selling Your Message".

This complete summary of the ideas from Robert Miller and Gary Williams' book
"The 5 Paths to Persuasion" shows that there are five types of decision
makers: followers, charismatics, skeptics, thinkers and controllers. In their
book, the authors explain how knowing this can help revolutionise your
business life: knowing how other people make decisions means you can
anticipate their concerns and needs, and know how best to persuade them. This
summary demonstrates how to easily differentiate between the different types
and explains how you can influence each of them.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "The 5 Paths to Persuasion" and find out how you can gain
the ability to influence the decisions of others.